Revlon, Inc. has announced that Julia Goldin will join the company as senior vice president and global chief marketing officer overseeing all marketing activities for its portfolio of brands, which include Revlon color cosmetics, Almay color cosmetics, Revlon ColorSilk hair color, Revlon beauty tools, and Mitchum antiperspirant / deodorants.

“A key element of our business strategy is to drive profitable growth by building our strong brands,” said Alan T. Ennis, Revlon president and CEO. “We see tremendous opportunity to build our brands with world-class marketing, which requires a talented senior executive leader to set brand strategy and coordinate and integrate marketing direction and execution across all regions and brands. Julia is a marketing visionary with global experience who will bring new thinking to our global portfolio of iconic brands.”

Goldin brings over 20 years of experience within the consumer packaged goods business, beginning her marketing career at Quaker Oats in Chicago. Goldin then spent 13 years with the Coca-Cola Company where she held senior executive marketing positions in the US, Europe and Asia, most recently as senior vice president and deputy chief marketing officer of Coca-Cola Japan where she oversaw the company’s multi-billion dollar coffee business. Prior to that, Goldin led Coca-Cola’s marketing in the UK and later in Northwest Europe.

“I am thrilled to be joining a company that has such a strong brand heritage and is poised for growth. Revlon is one of the world’s truly iconic brands and importantly, it is a brand which is modern and relevant to consumers of all ages,” said Goldin. “I am looking forward to working with a great team of people to expand our global leadership and drive exciting innovation and interactive brand experiences across our whole portfolio in key markets around the world.”

“Julia has a real understanding of the consumer experience globally,” said Revlon chairman Ronald Perelman. “Revlon is one of the strongest consumer brand franchises in the world and the opportunity to expand in markets that are now emerging as the next big growth area is enormous.”